It’s sometimes not as easy as it sounds! It depends on what you want out of the blog or out of your blogging? If you want to blog for the creative expression or the desire to talk about a topic or issue. Then you probably won’t be too bothered about the size or popularity of your chosen niche, how much traffic you can tap into or how much money you can make. You just want to blog about it for the passion and therefore these are not big factors in the decision making process.
It gets more complicated when you want to reach an audience, a certain amount of readers or you want to make an income from your blog. Now it becomes very important to look at your niche and how much traffic you can hope to receive. You will have to look at how saturated the market is, are there a lot of blogs already out there that cover the topic that you want to talk about, and can you stand out from that crowd to make yourself heard, or read! Can you blog for long enough about the topic and is the niche big enough to attract an audience. Are there a lot of authority blogs running in your niche that have huge amounts of readers. If there are and the niche looks crowded then maybe you could try a sub niche for your topic and specialize in that instead. You need to look at all these answers and determine which way you should go, to give yourself the best chance of having a successful blog. At the end of the day that’s what the research is for, to make an educated decision.
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